Our Staff

David Coarsey
CEO and Founder of Guided e-Learning

Born in Jacksonville, Florida, David studied 19th century American literature in University and then went on to teach English in Japan.  Whilst there, David passed the top level Japanese language exam, did an internship with the Japanese Ministry of Foreign Affairs, and met the global testing giant Teradyne.  In 1996 David returned to Boston, Massachusetts where he began his career in marketing and IT testing. His skills were developed at Teradyne during his role as the account manager for IBM and Sun Microsystems. He then joined Empirix, a Teradyne software and telecommunications spin-off company, as a product manager.  He quickly became the International Marketing Manager and in 2000 he was sent to London as the European Director of Empirix’s telecoms testing division.

David came up with the idea of Guided e-Learning after moving to London and having few opportunities to work on his Japanese.  He had a great relationship with his Japanese school in Boston, but at the time had no way to maintain that relationship. The simple cornerstone concepts were the delivery of online learning that:

  • has managed authentic content that you can trust
  • is written by experts in online learning
  • is accessible at anytime
  • enhances the school’s curriculum
  • maintains long-term/long-distant relationships with the school
  • creates competitive advantage for schools

Jon Vile
Director of Product Development and Support

Growing up in Israel, Germany and Somerset as the son of an engineer and English teacher, it comes as no surprise that Jon holds the dual specialism of language teaching and technology.

Jon was introduced to computers at an early age, his first computer was the BBC Micro, and has been developing his programming skills ever since. An early entrant to the Internet, he built his first website in 1995. After reading Linguistics at the Roehampton Institute London, Jon worked with A.R.R.O.W. Ltd, developing computer software for speech and language therapy. Following the completion of this project, he studied for his CELTA, teaching in Greece and Spain before returning to the UK in 2004. His appointment to the role of Academic Manager at a central London school enabled him to gain his DELTA and take the school through their British Council accreditation.

He has managed the software development and implementation of e-learning in schools for Guided e-Learning since the company was formed.

Jon is responsible for Guided e-Learning’s site technology, implementation and support.

Richard Brown
Director of Materials

Richard started teaching ESOL in 1979 and training teachers in the mid 1980s; he has been involved in computer-assisted language teaching since 1981. He wrote his first published English course (a discovery-based hypertextual course for the Commodore 64!) way back in 1983, and his subsequent work has been published extensively in book form, on CD and on the web.  As Director of Content at Guided e-Learning since the company’s foundation, he manages the learning material and is responsible for its pedagogical design.


After graduating from York (UK) and International House London in the late 1970s, Richard taught in the Sudan, Paris, Madrid and London before taking up a teaching post at the University of Messina, Italy, in 1983. In 1995 he founded a Language and Training Institute in Catania (Sicily), which he also directed until taking up his present post. Additionally, he has been Honorary British Consul in Sicily since 1992.

Mladen Zivanovic
Customer Support at Guided e-Learning

Mladen has over 5 years of experience in the e-commerce field.


He worked for one of the largest wholesale electronics supplier in Serbia as well as a for a number of small firms, ranging from health food stores, sports goods sellers to children’s toys and equipment suppliers.


During those years he learned about the inner workings and installation of eStores, designing for ads and banners, book and DVD/Blu-ray covers, as well as providing crucial administrative support for clients and collaborating closely with an in-house programming team for the quick realisation of tasks.
He has experience in web administration, creative writing, including blogging, as well as of audio/video production.

Anita Popovic
Visual Designer at Guided e-Learning

After she graduated at the Academy of Applied Arts and Design in Belgrade, she worked as a Visual designer in several different industries.


Anita is a resourceful designer with an excellent understanding of customer needs.


She has experience in delivering sophisticated solutions in different design fields.


Anita’s proficiency covers concept creation, branding, art direction, graphic design and UI/UX design. Currently, she is enjoying her work on the Guided e-Learning team as the person responsible for the overall look & feel of the company’s products.

Đorđe Mancovic
Development team lead at Guided e-Learning

Đorđe graduated from the Faculty of Business and Industrial Management within Union University, Belgrade, but his life path led him to the IT sector. Initially a developer, and in time progressed to become a manager and team leader. He has been working in IT section for 13 years and for the last 9 works in the management of web development.

Đorđe joined Guided e-Learning in 2015. He leads the team which is responsible for transferring great new e-learning ideas into products that are perfect for the learning of languages and also easy to use.